I love private label design.

Don’t get me wrong, I absolutely love designing my own things but, I also love the more technical side of design execution. I love the weight of the responsibility you have when you are developing products & packaging for a private label; I like how my small part in ensuring the look and feel for a private label brand contributes to the consistency of the aesthetic of the brand overall. It feels like I’m working on a big team, even though we are all in different places - working on different things. There’s something really cool about it.