The Tribe X Boll & Branch

The Tribe - Loyalty Program

Boll & Branch wanted to create the look & feel for a new loyalty program that they were trying out, called The Tribe. This project was so fun from start to finish. I loved matching the soft, clean earthy vibe of Boll & Branch while adding luxe artistic touches to the packaging & print materials. For example, the lines of the square box are finished with points to symbolize arrows. And, I love the top ripped edge of the belly band for the packaging; this subtle touch is a nod at the raw or hand made feeling that The Tribe invokes.